Peter Shelton

Trend Report: Old Is New

Posted in Ski evolution, Ski history, Watch columns by pshelton on September 22, 2011

I don’t blame them. The editors. Ski magazine’s Buyers Guide is down to a 98-page weakling. So, they should be forgiven for hyping a bunch of product “trends” as “cutting edge,” when in fact they are either old ideas coming around again or subtle tweaks in proven technologies and materials. At least one “trend” – the one on the parity, finally, of women’s performance boots with men’s models – just made me laugh. It’s the same old “You’ve-come-a-long-way-Baby” sales pitch. (more…)