Peter Shelton

Brand Loyalty: Alta at 75

Posted in Ski history, Watch columns by pshelton on December 13, 2012

The Telluride ski area turns 40 this winter. I’m sure there will be celebrations. And how lucky to have a few of the founders still around to celebrate. Resort progenitor Joe Zoline is no longer with us, and Emile Allais, who consulted on the initial layout, died at age 100 this October. But Senior Mahoney is still kicking, along with relative youngster Johnny Stevens and a small but significant cadre of original ski patrollers from 1972-73, some of whom have not yet reached their sell-by date.

As a ski resort, Telluride is, of course, a relative youngster. (more…)